Real estate receptionist script
Real estate callers want a showing, a home value or a quick answer about a listing, and they will call the next agent if nobody picks up. This script qualifies buyers and sellers, books showings and catches offer deadlines. It is written for a fictional real estate team.
Example for a fictional business. Replace every [placeholder] with your own prices and policies.
Receptionist script: Summit Realty Group
1. Greeting
During business hours: "Hi there, thanks for calling Summit Realty Group. This is [name]. How can I help you today?" After hours: "Hi there, thanks for calling Summit Realty Group. Our office is closed right now. Our hours are Every day 9 am to 8 pm. I can still take your request and make sure the team gets back to you. How can I help?"
2. Identifying the caller's need
"Great, thanks! So I can help, can you tell me a little more?" • Can I get your name and the best number to reach you? • Have you worked with us before? • Could you tell me whether they are buying, selling or renting, the property or area, and their timeline? • Is this urgent, or can it wait for a regular appointment? Our services: buying, selling, home evaluations, rentals.
3. Answers to common questions
Q: Is this property still available? A: Let me take the address and your details, and the agent will confirm availability. Q: Can I book a showing? A: Absolutely. Which days and times work for you? Q: How much is my home worth? A: The agent can prepare a [free market evaluation]. Can I get the property address? Q: What is your commission? A: The agent will go over fees with you directly. [Commission policy]. Q: Are you pre-approved yet? A: If not, we can [refer you to a mortgage professional]. Replace every [placeholder] with your own prices and policies before using this script.
4. Booking an appointment
Let's find a time. What day works best for you, and do you prefer mornings or afternoons? [Offer two available times.] You're booked for [day] at [time]. You'll get a confirmation by [text/email]. Is there anything the team should know before then?
5. Urgent and emergency calls
Urgent situations for Summit Realty Group: an offer deadline today, a showing happening now, a closing-day issue. "Oh no, I'm sorry to hear that. I'm marking this as urgent." • Confirm name, number and address. • [Transfer the call to the on-call person: number] or send the team an immediate alert. • "Someone from our team will call you back as soon as possible. Please keep your phone nearby." • Never promise an exact arrival time.
6. Taking a message
"The person you're looking for isn't available right now. I'd be happy to take a message." • Name • Best callback number • Reason for the call • Best time to call back "Thank you. Let me read that back to make sure I have it right: [repeat details]. I'll pass this on right away."
7. Closing
"Is there anything else I can help you with today?" "Thanks so much for calling. Have a great day!"
8. Voicemail greeting
"You've reached Summit Realty Group. We can't take your call right now. Our hours are Every day 9 am to 8 pm. Please leave your name, number and the reason for your call, and we'll call you back as soon as we can. Thank you!"
Make your own real estate script
Other templates: HVAC · Plumbing · Dental · Law firm · Salon and spa
What makes a good receptionist script
A phone script is not there to make your team sound robotic. It is there so every caller gets the same good experience, whether they call at 10 am on a Tuesday or 9 pm on a Saturday. The best scripts share four qualities.
Clarity. Short sentences, plain words and one question at a time. Callers should always know who they reached and what happens next.
Empathy. Many people call because something has gone wrong. A simple "I'm sorry you're dealing with that" before the questions makes the rest of the call easier.
Qualification. Ask for the details your team actually needs: name, number, address and what the job or visit is about. Asking the same questions every time means fewer callbacks just to fill in gaps.
A clear next step. Every call should end with something concrete: a booked time, a promised callback window or a link sent by text. "Someone will be in touch" is not a next step.
Script examples by industry
HVAC. "Thanks for calling. Is the system not heating at all, or just not keeping up? And can I get the service address?" If there's a gas smell, the script tells the caller to leave the home and call 911 or the gas utility first. More on hvac calls.
Dental. "I'm sorry you're in pain. Is there any swelling in your face or jaw?" Swelling and severe pain go straight to the clinical team, and the receptionist reminds callers they can't give medical advice. More on dental calls.
Law. "So we can check for conflicts, may I have the names of the other people involved? And is there a court date or deadline coming up?" Deadlines within days are flagged as a priority callback. More on law calls.
Salons & spas. "Today is full, but I can add you to our cancellation list, or I can text you our booking link to pick another time." Quick, friendly and always ending in a booking. More on salons & spas calls.
Mistakes to avoid on business calls
- Quoting prices you haven't approved. Leave placeholders and fill them with your real prices, or have the receptionist offer a quote instead.
- Giving advice outside the role. Receptionists should not diagnose equipment, give medical advice or interpret the law. Route those questions to qualified people.
- Promising exact arrival times. Promise a callback window instead, and let the technician confirm the time.
- Letting calls end in voicemail with no follow-up. Many callers won't leave a message. Return missed calls quickly, or use a receptionist that answers every time.
- Never updating the script. Hours, services and prices change. Review your script every few months.
Curious what an unanswered phone costs you? Try the missed call cost calculator, or see how an AI receptionist uses a script like this on every call.